Sunday 6 February 2011

Explain, using specific examples, how the expansion of digital media has been an improvement for audiences.

Over the years there has been a huge amount of ways that media ca be taken in thanks to new digital media developments. The main one has been focused on viewing films online. This has changed the way people think about films in many ways. Although different forms of media have been developed and thereby perhaps have split up fiom-viewing audiences, certain expansions have been a certain improvement for audiences in order to move with the times. Most of the emphasis has been on viewing films online. There are so many ways to watch online, it has opened it up to new audiences for instance if there was an audience that didn't have a TV, or didnt own a DVD player then you can watch yor movies online, Using such internet services as the new LOVEFILM online service which means you can watch new releases online. It has also created a whole new viewing base for other genres as there are so many new film and media genres that can be viewed online and ar open to so many more people.

Other programs that can be used online incude Sky Player, which allows people to catch up on and watch new film releases online for no extra cost than the subscription cost. Another example is BBC iPlayer which allows you to catch up on recently aired television. So with all of these new ways to watch movies people can watch many different types of films that wouldn't usually be shown. For example there are some cult movies that I enjoy to watch online.

It's not just computers that can be used to view films. for instance the Sony PS3 now allows people to stream movies directly from LOVEFILM to their console, it acting as a "computer". The same with Microsoft's Xbox 360 which uses a "Zune" application to let owners to watch films on the console. Sky has also teamed up with Microsoft and allowed the SkyPlayer to be used in conjunction with the console.

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