Research on: Issues raised by media ownership in contemporary media. 2) The importance of cross media convergance and synergy in production, distribution and marketing. 3) The technologies that have come out in recet years.

1) The idea of comparing illegal music downloads and to purchasing songs to buying bottled water when we can still get it free is very clever and easy to understand.
Victor Keegan said "If music executives sold bottled water, they'd be calling for a ban on tap water downloads. But their industry is proving resilient" this point truly reflects his opinion and makes a lot of sense.

Young people and especially teenagers do download illegal music although are prepared to pay £3 for a ring tone of their phone. Keegan stated that the reason for this is because it was an easier payment option and if companies had spent more time thinking of easier ways to pay then more people would pay for the songs.

He also said that people these days tend to download in single tracks rather than downloading the album as they may not want other songs they don't like or don't want.
However money can still be gained as this particular audience are prepared to spend a large amount of money on going to their favourite artists gigs and on merchandise.

Keegans point truly highlights where the big music companies have gone wrong and the ways in which they could have stopped illegal downloading or reduced it. "If the big music companies had spent their energies dreaming up a payments mechanism for web downloads instead of suing their customers they could have swept all before them. Instead they were like the crew of a sinking boat that blames the sea instead of trying to mend the leak."

Also to purchase on itunes you have to have an itunes account which could be inconvenient for some people so they seem to resort in getting the music for free. Surely if the music companies focused on creating other and easier ways to pay people may decide to purchase it.

Researched from Media Blogging Websites

2) James Cameron plans another innovation for his next "Avatar" installment: shooting at double or more the film speed that has been Hollywood's standard since the 1920s, a move he says will greatly improve 3-D images.Cameron, whose 2009 sci-fi blockbuster raised the bar for digital imagery and put the 3-D craze on the fast track, said Thursday that "Avatar 2" would be shot at 48 or 60 frames a second to reduce an effect called "strobing" that can blur moving images, particularly those in 3-D. For more than 80 years, the norm has been 24 frames a second.

In a demonstration for theater owners at their CinemaCon convention, Cameron played 3-D footage he recently shot at 24, 48 and 60 frames a second to show the better quality of high-speed filming.

The footage of medieval dinner and fight sequences shot at 48 and 60 frames a second were noticeably superior.At 24 frames, blurriness was very evident when the camera panned or dollied along the dinner table and when two knights dueled with swords. The fuzzy images greatly diminished at 48 frames and virtually vanished at 60 frames.

"I was stunned when I saw it, at how clear and crisp it was," Cameron said. "If 3-D is like looking at reality through a window, we've taken the glass out of the window."

New digital projectors rapidly being installed in theaters can handle the higher frame speeds with no more than a software upgrade, said Cameron, who wants faster filming rates to become the standard for 2-D and 3-D movies.

Reasearch from: hitfix.com