TV Drama : BBC

What do the following reveal about the importance of TV drama for terrestrial broadcasters in Britain?

BBC trailers like "The One For Drama" (Now "The One To Watch")
- The changing of the title suggests that the channel is trying to open itself up to a much wider audience, this is done by not just sticking itself to one paticular genre but making it available to more of an audience, for people who like comedy or horror and thriller.

Promotion of Autumn schedules
- People may be more likely to watch television in the autum as it's cold and nobody wants to go outside, so watching TV may seem like a better idea.

I'd like to point out that I didn't get as far as I could have was it not for HANNAH WINTER TURNING OFF MY COMPUTER!!!!